How XPStays Achieved ~7.5× ROAS with all4ps
Festive campaigns with strong ROI
Introduction
XP Stays is a holiday home and homestay rental brand offering curated stay experiences for travelers seeking comfort, privacy, and value. Positioned as a “luxury within budget” destination, XP Stays caters to leisure travelers, families, groups, and event-based bookings, providing well-managed properties that combine premium amenities with personalized hospitality. With a growing social presence and a focus on experiential stays, XP Stays positions itself as a private sanctuary for memorable getaways and group experiences.
The Challenge
wanted to drive bookings during the festive holiday period by running a focused holiday sale campaign from Dussehra to Christmas on selected properties across Karnataka. The objective was to maximize revenue through a performance-driven approach while maintaining efficient ad spend, resulting in strong returns and measurable campaign impact.
Our Approach
Seasonal Campaign Strategy
- Planned a festive holiday sale campaign aligned with Dussehra–Christmas travel demand.
- Selected high-performing properties across Karnataka for focused promotion.
Performance Marketing Execution
- Ran targeted paid campaigns to capture high-intent holiday travelers.
- Optimized campaigns continuously to maximize returns within a limited budget.
Offer & Messaging Optimization
- Crafted sale-led messaging highlighting value, location, and stay experience.
- Aligned creatives and copy with festive travel intent and urgency.
ROI & Budget Efficiency
- Managed ad spend efficiently to drive revenue-focused outcomes.
- Delivered strong campaign performance with high return on ad spend.
Project Details
Performance Marketing Outcome
XPStays
Strategic Outcome
“We established a performance driven marketing foundation that translated seasonal demand into bookings while maintaining strong budget efficiency.”
